Insights to Help Your Business

Unlock the Secrets of the Upcoming Holiday Shopping Trends

Welcome to The Ultimate 2023 Holiday Shopping Trends Guide!

Female on her smartphone with shopping bags on her arms

Welcome to UPS Capital's comprehensive guide to Holiday Shipping Must-Haves! In the competitive landscape of the peak season, staying ahead is not just an advantage; it's a necessity. Discover the indispensable strategies and insights that will elevate your holiday shipping experience, ensuring a seamless and successful peak season for your business.

The Pulse of Holiday Shipping

In the heart of holiday shopping, where anticipation meets desire, we find our first set of statistics guiding the way based on a group of surveyed consumers:

  • 27% do their holiday shopping throughout December.
  • 62% eagerly anticipate the chaos of Black Friday, while 56% eagerly await the online bargains of Cyber Monday.

Unraveling the Shopping Secrets

  • 32% are set to make grand gestures, intending to spend over $500.
  • 31% are planning to spend between $300-$500 for their holiday shopping adventures.
  • 26% are planning to spend between the $100-$300 range.

The Shipping Chronicles

  • 39% say shipping influences their holiday shipping experience, more than reviews (30%) and convenience (25%).
  • 44% of consumers say lost or damaged packages would cause them to stop shopping with a retailer, 39% would seek alternative retailers due to delays.

Amidst the labyrinth of statistics, three themes emerge, guiding both retailers and consumers towards a seamless holiday shipping experience.

Theme 1: Protecting Packages, Building Loyalty

As over one-third of consumers plan to increase their holiday spending, retailers face the challenge of maintaining brand loyalty. A staggering 44% of shoppers reveal that lost or damaged packages would deter them from shopping with a retailer again.

To address this concern, predictive analytics like DeliveryDefense™ Address Confidence, emerges as a powerful ally. With this type of tool, retailers can safeguard their packages, helping to ensure they reach their destination successfully. This proactive approach not only meets customer demands but also fosters brand loyalty, creating a sense of security among shoppers during their festive shopping sprees.

Theme 2: Empowering Consumers for Peaceful Shopping Experiences

With almost two-thirds of consumers planning to spend a minimum of $300 on holiday gifts, there's a shared desire for a stress-free shopping experience. Consumers, eager to bring holiday cheer to their loved ones, seek peace-of-mind knowing their packages are secure. This year, the focus shifts to empowering consumers with actionable tips. From proper packaging techniques to selecting reliable shipping options, consumers can take charge of their deliveries.

UPS MyChoice®, offering control and flexibility, becomes a valuable option. By empowering consumers to manage their deliveries, reroute packages, and set delivery preferences, UPS MyChoice provides an added layer of control, enhancing the overall shopping experience. Additionally, consumer-elected insurance options, especially for high-value packages, offer financial protection, ensuring peace of mind for both retailers and consumers alike. By being informed and proactive, they can enjoy a worry-free holiday shopping experience, ensuring their precious gifts reach their intended recipients safely and on time.

Theme 3: Elevating Small Retailers Through Exceptional Shipping Experiences

For small retailers navigating the competitive holiday landscape, shipping customer experience becomes the ultimate differentiator. With 39% of consumers valuing shipping over reviews and convenience, there's a golden opportunity for small businesses to shine.

Personalized shipping options and cutting-edge predictive analytics offer avenues for creating exceptional customer experiences. By tailoring shipping solutions to individual preferences and utilizing data-driven insights, small retailers can not only meet but exceed customer expectations. This approach not only enhances customer satisfaction but also enables small businesses to compete effectively with retail giants, ensuring their place in the hearts of their customers.

Your Holiday Shipping Success Story Awaits

As the holiday season approaches, it's crucial for merchants to equip themselves with the right tools and strategies. To ensure your business is prepared for the demands of holiday shipping, speak to one of our specialists today. By leveraging predictive analytics, adopting proactive solutions, and providing options like UPS MyChoice and consumer-elected insurance, you can create a seamless, secure, and joyful shopping experience for your customers.

Unless otherwise noted, all statistics used herein are derived from or based on information contained in the 2023 Holiday Shipping Report, which is based on an independent study conducted by Dynata in October 2023 of 1,000 U.S. consumers.

Unlock the Secrets of Holiday Shopping Trends: A Comprehensive Guide
Download the complete report for indispensable strategies and insights that will elevate your holiday shipping experience by:
  • Protecting packages and building loyalty
  • Empowering consumers for peaceful shopping experiences
  • Elevating small retailers through exceptional shipping experiences