Customer Success Stories

Behind the Seams: How Buru Built Control Into Every Part of the Business

Why Control Became Part Of Growth

As a premium apparel brand known for limited-run styles and loyal customers, Buru has grown across eCommerce, retail, pop-ups, and wholesale, where every order carries implications for customer trust, inventory exposure, and operational risk.



For Buru, scaling confidently meant gaining greater visibility and control across the order lifecycle. With UPS Capital, the brand gained the insights needed to act faster, make more informed decisions, and protect the customer experience at every stage of fulfillment.

As Buru expanded, customer experience and operational risk became more tightly connected. The team saw that challenges such as fraud, delayed shipments, and lost inventory don’t happen in isolation, they ripple across cash flow, customer relationships, and long-term stability.

In that environment, control across the supply chain became more than operational discipline. It became a way to protect the business as it grew.

 

Download The Full Case Study

buru

Buru is building a heritage brand by taking back control of its supply chain, strengthening customer experience while managing operational risk.

“Shipping insurance finally became a framework for real-time reputation management.”

- Brett H. Founder, Buru

 

~75%

chargeback disputes lost before CommerceShieldTM solution

 

20–25 min

of manual work saved per claim in prior workflow

 

24 hrs

typical claims resolution with InsureShield® Shipping Insurance

*Based on Buru's experience as one merchant. Actual results may vary.

Taking Ownership of Production

buru case study

Taking Ownership of Production

Within a few years, the company built an outsourced manufacturing operation with strong sell-through. Recognizing that greater control would be critical to long-term success, Buru transitioned to domestic, in-house production, before relocating to Los Angeles and investing in its own manufacturing capabilities.
 
That shift gave the company more flexibility in how it designed, produced, and responded to demand. It also positioned Buru to adapt more quickly during periods of disruption, while maintaining customer expectations and operational stability.

At Scale, Risk Becomes Harder To Manage

commerce shield step 4

At Scale, Risk Becomes Harder To Manage

As operations grew, so did exposure to risk. Large shipments, event inventory, and distributed fulfillment introduced new points of failure. A single loss, sometimes involving tens of thousands of dollars in inventory, could create meaningful disruption.

At the same time, smaller exceptions—lost packages, delays, or damages—added up across the business. Even after delivery, orders could still be exposed to financial risk through chargebacks and fraud.

Buru Store

“Control wasn’t a feature. It became essential to how we operate and grow.
You attach all these things, prove it was delivered, and can still lose”

Faster Decisions, Clearer Outcomes

After partnering with UPS Capital, Buru gained more direct visibility into claims and outcomes. The team can now file claims in minutes and typically receives decisions within 24 hours, helping them respond more quickly when issues arise. Whether issuing a refund or sending a replacement, Buru can make faster, more informed decisions based on inventory availability and the needs of the customer.

For Buru, this approach supports faster service recovery and a more consistent customer experience.

Get the Full Story of Connected Control

See how Buru approaches production, logistics, and post-purchase in more detail by reading the full story.

buru case study
  • Checkmark Icon

    Visibility into delivery and claims

  • Checkmark Icon

    Faster response to issues

  • Checkmark Icon

    How control evolved across their business

  • Checkmark Icon

    How Buru manages risk before and after fulfillment

Download The Full Case Study

CommerceShieldTM is a technology service offered by UPS Capital Corporation that uses data‑driven scoring to help merchants assess order risk before fulfillment. Results are provided “as is” and do not guarantee specific outcomes. Other terms and conditions apply. Enhanced Order Scoring may include a limited performance guarantee for eligible chargebacks, subject to applicable terms. Shipping insurance is offered separately through UPS Capital Insurance Agency, Inc.

Insurance coverage is underwritten by an authorized insurance company and offered through UPS Capital Insurance Agency, Inc., a licensed insurance producer. All descriptions or illustrations of coverage are provided for general informational  purposes only and do not in any way alter or amend the terms, conditions, or exclusions of any insurance policy or program. For certain users, you may elect to protect your shipment under a policy of insurance, but you are not an insured under the policy. In the event of a loss covered under such policy, any resulting claim payment will be directed to you as a loss payee. Insurance coverage is not available in all jurisdictions, on all shipments, or to all customers.