Spoiled Goods. Melted Margins: Why Packaging & Protection Are the New Standard for Summer Shipping

New Data from InsureShield^® Reveals Perishable Shippers Are Losing More Than Product When Delivery Fails

As warmer months approach, shipping perishables becomes more complex, but also more critical to your customer experience. According to a new survey from InsureShield, more than half of consumers (51%) have experienced a delivery issue with perishables. And when something goes wrong, the majority expect a full refund or immediate replacement.

With rising temperatures, long weekends, and ongoing supply chain strain, shippers in the food, beverage, and alcohol industries are risking more than just spoiled goods; they’re risking brand loyalty and customer retention.

What Consumers Expect This Summer:

88% say it’s “very important or critical” that temperature-sensitive items are protected in transit.

68% expect same- or next-day delivery in hot weather.

74% demand full refunds for damaged perishables; 61% want instant replacements.

Only 2% believe it’s the buyer’s responsibility to protect perishables.

Shipping Drives Purchase Decisions:

Brands that combine validated packaging, smart fulfillment strategies, and shipping protection gain the edge in a crowded market. In fact:

68% more likely to buy from brands offering perishable shipping protection

88% are influenced by guarantees like “Arrives Fresh or Your Money Back”

Real Brands, Real Stakes:

Shipping perishables in the summer is a high-stakes challenge. Whether you’re a small gourmet shop, a national wine club, or a major grocer, delivering temperature-sensitive goods requires precision, protection, and a plan.

"Before working with InsureShield, shipping was a gamble." Jaclyn Oyla, Chief Executive Officer of Aussie Select, noted. "As a startup, I often say that every day is five steps forward and four steps back. When you're creating something new, protecting that investment becomes crucial. For us, that meant ensuring our products arrived in perfect condition while managing the financial risks of shipping premium, temperature-sensitive items across the country.”

Now with InsureShield, Aussie Select protects every shipment, giving them the confidence to grow without fear of shipping losses.

“It was important to find an insurance policy that covers perishables in case of a delay. added Jenn Randall-Collins, CEO and co-founder of Proof Alcohol Ice Cream. “No one wants melted ice cream showing up at their door. We have a world-class product and need a world-class insurance partner.”

From First Click to First Bite: Protecting the Full Brand Experience

For premium perishable brands, every shipment is an extension of the brand; from packaging and presentation to taste and temperature. Summer spoilage isn’t just a product loss, it’s a broken promise. Smart brands are ensuring a seamless experience from first click to first bite, keeping their customer experience consistent year-round, no matter the forecast.

Ready to Protect Your Brand This Summer?

The cost of spoiled shipments add up, but it doesn’t have to. Read the full summer perishable shipping guide and see how you can:

Protect temperature-sensitive goods with confidence

Reduce refund and reship costs

Turn shipping into a competitive differentiator