Shipping Risk Is the New Checkout Concern

Today’s consumers aren’t just looking at price and speed when shopping online, they’re factoring in risk. From stolen packages to scam messages and false claims, shipping has become a frontline issue in the fight for loyalty.

For younger shoppers, especially Millennials and Gen Z, that risk feels more personal and more likely. They're not only more exposed to fraud but also more willing to test a retailer’s resolve when things go wrong.

The result? A new expectation. Whether you’re in ecommerce, retail, logistics, or fraud prevention, this research highlights urgent challenges and new opportunities to build loyalty through trust, speed, and protection.

Key Consumer Shipping & Fraud Insights

• 34% say package theft is their top fraud concern this holiday season, more than credit card fraud (32%).
• 57% have experienced at least one missing, stolen, or undelivered package in the past year.
• 66% would pay for shipping protection. Gen Z and Millennials are most willing to pay every time.

Trends Redefining Shipping Risk in Ecommerce

• Package Risk Is Driving Purchase Decisions - Shipping concerns aren’t just a logistics issue; they’re shaping cart abandonment, loyalty, and brand trust.
• Response Speed Is Make-or-Break - More than half of consumers will walk away from brands that mishandle fraud or theft. Resolution speed is now a key loyalty lever.

InsureShield Shipping Insurance protects shipments and businesses with customizable protection, fast claims, and easy processing.

For media inquiries, please contact upscapital@pancomm.com.

Insurance coverage is offered through UPS Capital Insurance Agency, Inc., a licensed insurance producer. All descriptions or illustrations of coverage are provided for general informational purposes only and do not in any way alter or amend the terms, conditions, or exclusions of any insurance policy or program.  Insurance coverage is not available in all jurisdictions or to all customers.