What Consumers Expect from SMB subscriptions in 2025
Why convenience, security and value will define subscription success - see how you can adapt your business to drive loyalty and stay ahead of the competition.
Subscriptions are evolving beyond just streaming services. In 2025, consumers expect flexible, secure, and high-value subscription models when shopping with SMBs—whether in food, fashion, beauty, or healthcare. To keep up, businesses must offer seamless experiences, personalized perks, and strong security protections.

Key Consumer Subscription Trends

Delivery Truck

81%

81% of consumers say reliable shipping and product condition are critical factors in keeping a subscription.

Receipt with text and a curled up end

62%

62% of subscription users have either increased or maintained their subscriptions in the past year, showing steady demand.

Line chart with stars

65%

Almost two-thirds (65%) say shipping quality is important in their decision to keep a subscription service

What Consumers Want from SMB Subscription Services

  • Flexibility & Control – The ability to pause, modify, or cancel subscriptions without hassle.
  • Security & Trust – Consumers expect on-time deliveries and damage-free products.
  • Value & Incentives – Customers expect exclusive discounts, rewards, and early product access.
  • Seamless Shopping Experience – Easy mobile sign-ups, renewals, and customer support enhance retention.
  • Sustainability & Ethics – Consumers favor eco-friendly and socially responsible brands.

The subscription economy is growing, and SMBs must evolve to meet new demands.  With the right strategy, you can boost customer loyalty, increase recurring revenue, and protect your brand in 2025.

Download our exclusive infographic to see the top trends and stay ahead