Wineries: What’s the Real Cost of Not Shipping Year-Round?

Avoiding Summer Shipping Could Be Costing You More Than You Think 

As temperatures rise, many wineries pause shipping to avoid cork push, wine seepage, and costly spoilage. While heat-related risks are real, the hidden cost of halting summer shipping may be doing more long-term damage to revenue, customer loyalty, and brand reputation.

The Hidden Price of Playing it Safe

It’s standard practice for wineries to hold shipments during warmer months, especially since 90% of U.S. wine deliveries travel by ground. While the risks are valid, the price of “playing it safe” is rising:

  • Missed revenue during peak gift-giving and travel months 

  • Inconsistent customer experiences that erode loyalty

  • Loss of market share to wineries offering year-round delivery

Pirate Ship Banner

What Today’s Consumers Want 

Recent data reveals a shift in buyer expectations:

  • 68% of consumers say they’re more likely to buy from brands that offer perishable protection

  • 56% say knowing a delivery is protected significantly increases their confidence to place an order

Consumers want year-round availability and peace of mind. Wineries that pause shipping may lose more than a single sale. They risk losing trust.

Brand Experience: From Vineyard to Front Yard

Wine is more than a product, t’s an experience. The moment a bottle leaves your winery, your brand is on the line. Pausing shipping in the summer creates gaps in that experience. Wineries that ensure smooth delivery year-round signal premium service, attention to detail, and a brand that customers can rely on - no matter the weather.

Smarter Shipping Starts Here

Innovative wineries are leveraging smart tools and strategies to ship confidently, even during peak summer heat:

  • Insulated packaging and cold packs

  • Strategic shipping schedules and optimized routes

  • Trusted carrier partnerships

  • Shipping protection like InsureShield Shipping Insurance 

Why Protection Pays

Shipping protection isn’t just about covering lost bottles; it’s about preserving your brand. With tools like InsureShield Shipping Insurance, wineries can confidently ship year-round, reduce spoilage risks, and maintain customer trust. One retailer even saw their Net Promoter Score (NPS) soar by 82 points thanks to InsureShield.

In today’s market, the greater risk may be not shipping at all. Smart wineries are planning ahead, protecting every pour, and keeping business flowing, even in the heat.

About InsureShield

InsureShield Shipping Insurance protects shipments and businesses with fast claims, easy processing, and proven results. With 97% of claims paid in days and a 5-minute average filing time, InsureShield improves customer experiences, boosts retention, and helps businesses avoid costly delays. 

For media inquiries, please contact upscapital@pancomm.com.