Protecting Innovation: Redefining the Specialty Meat Market

Innovation in the specialty meat market goes beyond offering unique product, it’s about delivering premium quality at every stage – from sourcing to delivery. 

Aussie Select, purveyors of premium lamb charcuterie, including lamb ham and lamb pastrami, exemplifies this dedication. However, being America's first widely available ready-to-eat lamb company does not come without challenges. 
"Bringing a new category to market is laden with complexities,” explained Jaclyn Oyola, Chief Executive Officer of Aussie Select. “The most important of all is delivering the product in the best condition for maximum eating enjoyment." 
This relentless focus on quality extends throughout their entire operation, from sourcing premium Australian lamb to ensuring perfect delivery conditions for their specialty products.
But, for a startup bringing novel products to market, maintaining this level of quality comes with significant financial risks. 

The High Stakes of Innovation

For growing businesses like Aussie Select, protecting their bottom line is vital. While established corporations can often absorb losses, small and medium-sized businesses face disproportionate risks, and simply relying on standard shipping coverage with a carrier is generally not enough to bridge the gap. 
Each production run involves careful adherence to recipe specifications, precise temperature controls, and expert craftsmanship. "As a startup, I often say that ‘every day is five steps forward and four steps back," reflects Jaclyn. When you're creating something new, protecting that investment becomes crucial. For Aussie Select, this meant ensuring their products arrived in perfect condition while managing the financial risks of shipping premium, temperature-sensitive items across the country.”
Complicating the process further, Aussie Select works with a third-party shipping and warehousing provider, making it challenging to affirm when a value was declared for standard shipping coverage. 
Each time Aussie Select wanted to declare a value for an order, the team had to submit a request. "Before working with InsureShield, shipping was a gamble," Jaclyn notes. "There was no ability other than manually making a phone call or putting a note in the system and hoping that the warehouse picker saw it to add coverage to our shipments. And so oftentimes it went overlooked or didn't get handled."
Even when the value was declared, there were gaps, especially for perishable items, and they had to manage potential for denied claims. Each lost shipment meant lost revenue and wasted materials, and the manual process of filing claims consumed valuable time that could have been spent on growing the business.

Finding Peace of Mind

The team knew there had to be a better solution. When they brought this issue to their UPS account representative, it was recommended they look into InsureShield® shipping insurance, as it offers comprehensive coverage that underpins every shipment, regardless of carrier or transportation mode.
The Aussie Select team was able to transition to InsureShield shipping insurance almost immediately due to the seamless onboarding process. "Implementation was very easy," says Jaclyn. "A few forms, some questions that we had to answer about the value of the shipments sent on a monthly and an annualized basis, and everything turned on."
The streamlined claims process through the online portal means the company can quickly recover from shipping incidents without disrupting its cash flow. 
"Filing claims is seamless. A couple of pieces of paperwork and backup information and I want to say that we receive our payout checks within two weeks," Jaclyn explains. Most importantly, the coverage extends beyond just the product value. "It covers the materials, the labor, the time, the gel packs, the dry ice, it's the shipping plus plus." 

Last summer, Aussie Select faced two incidents where trucks carrying raw lamb from a port in Los Angeles to their manufacturing plant in Indiana lost air conditioning, causing the product to perish. Unfortunately, they had decided to rely on the truck company’s insurance for these specific shipments. While they eventually received reimbursement, each claim took three months to process, putting pressure on their cash flow. 

This experience once again confirmed the value that InsureShield shipping insurance provides. Jaclyn noted that, in hindsight, she wishes they had used their InsureShield shipping insurance policy instead, as she knows it would have been handled much more quickly and with fewer questions.
This comprehensive protection gives Aussie Select the confidence to focus on growth rather than worrying about shipping losses. 
"If there is a problem and we lose product through shipping, it's not a problem that stays in my mind very long," says Jaclyn. "I just say to my colleague, file an insurance claim and I know that I can move on."

Growing with Confidence

For innovative food startups like Aussie Select, having the right shipping protection is about having the confidence to grow, knowing your bottom line is protected. 
Now that the team has comprehensive shipping protection, they're ready and ready to expand. 
Their goal? Bring their innovative lamb charcuterie to the shelves of their specialty retailers, your favorite restaurants, hotels, and on college campuses.
“As we grow, we are going to be overnighting samples around the country to folks that are looking to try it," says Jaclyn. “Knowing that we have InsureShield shipping insurance, I know that the value of that shipment is always protected.” 
With this peace of mind, they can focus on what they do best: crafting premium lamb charcuterie that's changing how Americans think about specialty meats.
Are you ready to take your comprehensive shipping protection plan to the next level?

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