Customer Success Stories

Behind the Seams: How Buru Built Control Into Every Part of the Business

Buru built tighter control across production, fulfillment, and post-purchase risk as it grew.

Why Control Became Part Of Growth

As a premium apparel brand with a growing mix of eCommerce, retail, pop-ups, and wholesale, Buru faced increasing pressure to maintain exceptional customer experiences while managing operational risk. As the business evolved, so did the complexity of protecting revenue, inventory, and customer trust.

To support growth, Buru looked for better ways to gain visibility into post-purchase risk, respond faster to issues, and make more informed decisions across the customer journey. By leveraging UPS Capital's CommerceShield™ solution to help assess order risk and InsureShield® Shipping Insurance to protect shipments and streamline claims, the company gained new tools to strengthen decision-making and improve operational control.

The result was a broader approach to managing risk before and after fulfillment—one that helped the brand balance growth, customer experience, and operational efficiency.

Buru is building a heritage brand by taking back control of its supply chain, strengthening customer experience while managing operational risk.

The Business Impact

When Buru combined the CommerceShield solution and InsureShield Shipping Insurance, they unlocked measurable efficiencies that helped drive business growth.

~75%

chargeback disputes lost before CommerceShield^TM solution

20–25 min

of manual work saved per claim in prior workflow

24 hrs

typical claims resolution with InsureShield® Shipping Insurance

*Based on Buru's experience as one merchant. Actual results may vary.

“Control wasn’t a feature. It became essential to how we operate and grow. You attach all these things, prove it was delivered, and can still lose."

- Brett H. Founder, Buru

Faster Decisions, Clearer Outcomes

After partnering with UPS Capital, Buru gained more direct visibility into claims and outcomes. The team can now file claims in minutes and typically receives decisions within 24 hours, helping them respond more quickly when issues arise. Whether issuing a refund or sending a replacement, Buru can make faster, more informed decisions based on inventory availability and the needs of the customer.

For Buru, this approach supports faster service recovery and a more consistent customer experience.

Discover How Buru:

Built greater visibility across fulfillment and post-purchase operations
Approached risk management before and after delivery
Reduced friction in claims and customer issue resolution
Balanced growth, customer experience, and operational control
Turned key operational challenges into opportunities to scale with confidence

Behind the Seams

See How Buru Transformed Risk into Growth

Learn how better visibility, faster claims resolution, and greater supply chain control helped them protect revenue, strengthen customer trust, and scale with confidence.

CommerceShield^TM is a technology service offered by UPS Capital Corporation that uses data‑driven scoring to help merchants assess order risk before fulfillment. Results are provided “as is” and do not guarantee specific outcomes. Other terms and conditions apply. Enhanced Order Scoring may include a limited performance guarantee for eligible chargebacks, subject to applicable terms. Shipping insurance is offered separately through UPS Capital Insurance Agency, Inc.

Insurance coverage is underwritten by an authorized insurance company and offered through UPS Capital Insurance Agency, Inc., a licensed insurance producer. All descriptions or illustrations of coverage are provided for general informational purposes only and do not in any way alter or amend the terms, conditions, or exclusions of any insurance policy or program. For certain users, you may elect to protect your shipment under a policy of insurance, but you are not an insured under the policy. In the event of a loss covered under such policy, any resulting claim payment will be directed to you as a loss payee. Insurance coverage is not available in all jurisdictions, on all shipments, or to all customers.