Customer Stories

Proof Keeps Ice Cream Frozen & Customers Happy with InsureShield® Protection

How Proof protects alcohol-infused ice cream shipments with shipping insurance designed for perishables.

Proof Hard Ice Cream has made a name for itself by combining two things people love: top-shelf spirits and creamy, handcrafted ice cream.

The brand ships its alcohol-infused ice cream nationwide. But frozen, perishable products bring their own shipping challenges, especially in summer months or warm climates. Proof needed a solution that would protect delicate, temperature-sensitive orders without disrupting their direct-to-consumer growth.

“We started looking into shipping insurance because we wanted to have coverage for damages and lost shipments. It was important that we had something in place so we wouldn’t have to foot the bill every time something happened.”

Jenn Randall-Collins, CEO and co-founder of Proof

Protecting the Product and the Brand

Shipping ice cream is not a simple process. It requires dry ice, insulated packaging, and fast fulfillment. But even with great packing, there’s always a risk of melted deliveries, lost boxes, or porch theft. In the past, when something went wrong, the cost of replacement fell directly on the Proof team.

That changed when Proof partnered with InsureShield® Shipping Insurance. They needed more than basic carrier protection. They needed perishable shipping insurance designed for frozen goods and high-value alcohol-infused products.

With InsureShield Coverage, Proof gained:

  • Coverage for loss, damage, delays, and spoilage
  • Reimbursement for the full retail value, including shipping and packaging
  • Fast, easy claims that don’t rely on carrier approvals
  • The flexibility to insure only the shipments they want

“It gives us peace of mind,” said Randall-Collins. “We know we’re covered and can make it right for the customer.”

A Better Experience from Freezer to Front Porch

Since using InsureShield Shipping Insurance, Proof has had smoother deliveries. They also have better customer satisfaction and less stress on their operations team.

  • If a shipment melts? Covered.
  • If a box is stolen? Covered.
  • If a customer complains? Resolved fast, with no long carrier delays.

With fewer headaches and more coverage, Proof can focus on what they do best, making ice cream worth celebrating.

“It’s quick and easy to submit a claim,” Randall-Collins said. “It saves our team time and saves us money. And at the end of the day, it helps us deliver a better customer experience.”

Shipping Protection that Scales with Success

As the alcohol-infused dessert trend heats up, Proof continues to expand across the U.S., delivering frozen treats all year long. With every shipment insured, they don’t have to hesitate when sending pints cross-country or fulfilling orders in peak summer heat.

With InsureShield Shipping Insurance, they’re able to:

  • Reduce financial losses and food waste
  • Resolve issues before they hurt customer relationships
  • Build trust with new and repeat customers
  • Keep their high standards intact, even with the occasional delivery issue

“For a small business like ours, InsureShield has been a game-changer,” said Randall-Collins. “It’s an easy way to protect our product and our brand.”

Want to Protect Your Products and Shipments?

See how InsureShield® Shipping Insurance helps food, beverage, and frozen product brands ship smarter. Get coverage for perishable goods, protect customer experiences, and grow confidently - no matter the season.

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